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3 Tactics to Convert Instagram Followers into Customers

3 Tactics to Convert Instagram Followers into Customers

Here are 3 tactics ​that you need to implement right away. Whether you are by yourself or with a team of other marketing professionals, you will be able to perform each of these tactics to grow your business.

 

Tactic #1: Set aside 30 minutes per day to FLLLC.

 

FLLLC stands for “follow, like, like, like, comment.” It’s exactly how it sounds.

Steps:

1. You open up Instagram.

2. You search for your competitor’s profile.

3. You click on their followers list.

4. You start going through their followers list one by one.

5. For each of their followers, you follow them, like three of their posts and comment on one of them.

6. There is a 25%-33% chance that they will follow you back.

 

Result:​ ​You will get new followers who will be potential customers

You can find your competitors’ followers here:

Clicking on the follower count will bring up the list of followers!

 

Tactic #2: Send Welcome messages to your followers.

 

Let’s assume you try doing Tactic #1. You’re going to get potential clients following you on Instagram.

Then what?

You must reach out to them via DM!

The fact that you will send them a personalized welcome message will make you stand out from all the other salons​, simply because you took the time to reach out.

I recommend you test 2 or 3 different messages and see which ones get you the most responses. Send one message to 10 people. Send the other message to another 10 people.

Once you settle on a good message, save it so that you can simply copy and paste them any time you get new potential leads.

Send them something exciting. Be personal. Ask them questions. Make them feel like the decision they made to start following you was the best decision they could have ever made!

Perhaps you can start by suggesting a look of hair that you think would suit them!

Result:​ ​You will convert leads who are urgently looking for a new look of hair within 1 month​.


Here’s an example:

"Hey [FOLLOWER’S NAME OR HANDLE]!

Thank you for following me on Instagram!

I checked out your IG profile, mainly because I was curious to see the different hairstyles you have, and I really think [INSERT YOUR HAIRSTYLE SUGGESTION] would suit your style.

What do you think? Would this look be something you’re into? If so, I’ll send you the latest updates and trends when it comes to these particular hairstyles.

Talk soon.

[YOUR NAME] with [YOUR SALON NAME]”


Tactic #3: Do not stop interacting via DM!

 

“If a lead does not become a customer within the first one or two weeks, then I must move on to other new leads.”

The quote above is the wrong ​approach to business!

We all constantly want to go after new leads. The reality is that less than 2%​ of all leads you will message directly will become customers within the first few weeks.

What’s the solution?​ Keep sending your leads content that they would find interesting! More than 70% of all of your potential customers​ will require further communication and engagement for at least 3 to 6 months before they switch over to you!

By continuing to write them messages every 2 to 4 weeks, you are keeping them in the funnel.

Trust me, when the time comes for them to consider a new stylist, you will be at the top of their consideration set, because you would have sent them free value and interesting advice for several weeks!

Result:​ ​You will convert a higher percentage of your followers into customers within 3 to 6 months.


Here’s an example:

"Hey [FOLLOWER’S NAME OR HANDLE]!

Because you like creating blonde looks of hair, I wanted to send you a quick maintenance tip that you need to know! [INSERT YOUR HAIR MAINTENANCE TIP] Did you find this tip helpful? Let me know!

Talk soon.

[YOUR NAME] with [YOUR SALON NAME]”


 

Conclusion:

Whether you need help creating a customized and unique look of hair for your clients, or you need help creating a marketing plan to grow your business, our content team at Hair & Compounds is here to help you along your journey by providing relevant information and practical step-by-step guides!

If you need to reach out to anyone in our team, click here to contact us anytime.

We’re always open for suggestions, criticism or just a simple hello!

In fact, please contact me at egarfinkel@haircompounds.com to let me know what you think of these 3 tactics above.

How excited are you to give them a shot? Are you having trouble implementing them?

Let me know!

Talk soon.

Eli Garfinkel, Digital Marketing Manager at Hair & Compounds

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