You may have noticed we have a new website platform, but there has actually been several changes we have implemented. Here is a list of what we did and why.
It is now simpler, and faster to check pricing, stock availability, or place an order from wherever you may be. *If you did not receive your invitation, send us a quick message and we will email it to you again.
We noticed for the past several months that our message of science and study of human hair has started appearing on other hair extension websites. We have been talking about our research lab for years and how very important it is to actually measure quality and not just talk about it vaguely. Its flattering to be copied but we recognized it was time for some changes. Science still is, and always will be out driving internal force, but we wanted to bring more focus to the details of the hair itself, that are most important to our customers. *If you think we are missing anything, please don't be shy. We thrive on feedback!
When our customers complain or recommend, we listen. And then we begin working with our production team to tackle every problem and find a solution. You should never feel like you cannot tell us what is wrong or what you wish we would do. Here are just a few issues we have addressed lately based on customer feedback.
A common mistake that many companies make is not really listening to what their customers need. Too much guess work can lead to products that do not work. We are not the ones standing behind the chair or the ones wearing the extensions for several months. So we have begun asking a lot of questions that will lead us to insights for improvements in both hair products and customer service. And eventually will lead to brand new designs and products. So if you receive a message asking for some of your time, this is why.
A few months ago, several stylists helped us test a new formulation to treat dry and frizzy hair extensions. We had been working on this treatment here in our lab for about 6 months trying to formulate an easy to use treatment that is also safe for scalp hair. We wanted something like the keratin smoothing treatment, but faster and easier to apply and most importantly - good for all textures.
A very common complaint in the industry is what happens to the hair after a few weeks wearing time and heavy styling. Whether it is our hair extensions or another companies, you can now address these complaints with an in-salon treatment that will revitalize the hair making it smooth and soft again. For hair extensions, hairpieces and wigs, we believe this will help significantly prolong the wearing time. We will send out an announcement with full details by the end of the month.
So that's what we did and why. And we have every intention of doing more. We will keep you updated.