Up Your After Photo Game to Gain More Client Followers on Instagram
Posted by ERIN SPANDORF

It's undeniable that, as this decade comes to a close, social media has moved past being a simple way to keep in touch and has turned into a job of its own. We've seen MySpace and Tumblr rise and fall, we can spot a filter in a split-second and we no longer have to rely on spending big bucks on ads to boost our businesses. Having a strong brand presence on social media can increase your clientele, networking and overall growth.
The power of promotion is in your hands, and as we're sure you're aware, it's not as easy as it looks. So, how do you know you're posting the right content for your brand? Ask yourself the following questions:
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Who is the target audience?
It's not always the same. Some posts are meant to attract clients, while others attract peers.
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Who is the target audience?
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What are your VPs (value propositions)?
Consider your strengths and offerings and how you can creatively showcase them. -
Is what you're currently doing working?
If you don't know how to read analytics, it's time to start. Understanding these numbers will help you understand your audience. This game goes a lot deeper than follows, likes and comments. -
Is your feed consistent?
The answer to this depends on how you've presented your aesthetic. It could be a consistent color scheme, adding a white border or trademark to each image or keeping a balance of various types of content (i.e. an even mix of hairstyles and your salon). Let's say we're not even talking imagery, and you're running a YouTube channel. You can maintain consistency by having themed weekly videos so your audience knows what to expect.
(Please note that the photos in this blog may not include our hair.)
Check out these stellar examples by fellow hair professionals:
These tools will help you build a strong online presence:
Sometimes, all you need is a little faith, trust and high-quality camera equipment. Ring lights can bring you proper lighting any time of the day. If you aren't sold just yet, there are affordable options for both cameras and smartphones for less than $100 on Amazon.
Jamie Dana is a hairstylist taking social media by storm, and she wants you to rise with her! Check out her account to get more social media savvy. She even created a content planner to get you started!
Hair Boss Extensions in Hollywood uses this spot in their salon for all of their after photos! Not only is it a distinct area that only their salon will have, but we have no doubt customers show up ready to take a cute selfie for their own accounts too!
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