If you have ever had your hair dyed red, you know the upkeep it takes to keep that hue fresh and bright. Every 2 to 3 weeks, you’ll need a touch up. Red hair dye is among the hardest to maintain for a simple reason. When you artificially color your hair with red dye, you are introducing color molecules that expand with the aid of hydrogen peroxide and trap themselves under the cuticle layer in the cortex. Artificial reds are the smallest molecules and are the easiest to dislodge and wash out.

Here are some techniques we can use to extend the life of red hair:

1) Ionix Maintenance Spray contains anti-oxidants that can slow fading and act as a sunscreen to protect hair from sun damage.
2) Try to wash your hair as little as possible. Dry shampoo comes in handy to freshen up oily roots and maintain hair styles.
3) Use color enhancing shampoos and conditioners specifically for red shades. Most likely, they will contain less harsh substances that accelerate color loss.
4) Keep hair well moisturized with conditioners and treatments.
5) Get a Red Cellophane gloss treatment. It enhances the color, seals it and adds a glossy finish that lasts up to 6 weeks.
6) Use Cool water to wash your hair, especially when rinsing conditioner out.
7) Avoid using hair dryers and other heated styling tools.
8 ) Want a natural way to enhance color? Try beet juice, carrot juice or Henna; leave on for 1 hour, then rinse.